![]() Also, former customers can leave a review. Potential clients can learn about your services and request your assistance. The “Providing Services” callout box is located under your headline. Over the years, LinkedIn has added many informational components to profiles, including a services page for entrepreneurs. Reference industry expertise and skills.Use quantitative data to back up your story.Check out compelling CEO profiles or entrepreneurs in your niche to see what you’re up against. Also, use storytelling techniques to increase credibility, engagement, and memorability. HubSpot recommends outlining your summary to improve readability and cohesiveness. Profile viewers will see the first two to four sentences (around 300 characters) and can click to see your whole About section (up to 2,600 characters). The LinkedIn summary, now titled “About,” is like a digital elevator pitch. Write a narrative-driven LinkedIn profile summary Your LinkedIn headline is crucial for highlighting your role and industry while differentiating your services. Instead, use “Freelancer / Entrepreneur” or “Freelancer | Entrepreneur.” Avoid using slash marks between words, such as “Freelancer/Entrepreneur,” as search engines view this as one word. Conversely, you can add your value statement to the beginning of your summary. While it may not improve SEO, it can spice up your headline and grab attention. Your industry, niche, or area of expertise.Īlso, consider describing your value proposition.Job roles or positions your audience searches for.A headline can have 220 characters on a desktop and impacts search engine optimization (SEO). Indeed, 46% of respondents to a LinkedIn poll by career coach Bob McIntosh chose the headline as the most important part of a profile. Are they hunting for a new job or wanting to improve their current skills? What challenges do they face, and how can you help them? Use this information to tailor your profile content to your target market. Lastly, learn why and how your ideal audience uses LinkedIn. ![]() Next, consider the attributes that make up your target audience, such as: Do you want to connect emotionally with current and future customers (relationship building)? Or do you want to drive traffic to your portfolio or e-commerce website? Alternatively, you may want to expand your network to include other entrepreneurs in your industry. First, think about your main reason for using LinkedIn. Instead, focus on your target audience and LinkedIn objectives. LinkedIn has over 850 million members, and it’s impossible to appeal to everyone. Understand your target audience and goals Use these tips to increase your visibility and memorability while distinguishing yourself from competitors. You can turn a good page into a stellar one with a few tweaks. Make LinkedIn work for you by updating and optimizing your profile. However, poorly crafted summaries, incomplete profiles, and low-quality images can affect your reach. Your LinkedIn profile showcases your work and talents while building your credibility as an industry leader. ![]() LinkedIn is invaluable for entrepreneurs, providing access to a network of professionals and potential clients. Tell a story about yourself and your work experience. When filling out the About section on your LinkedIn profile, make sure to go beyond listing your skills and qualifications. ![]()
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